Anyone who watches television in America has subconsciously been
brainwashed. When you hear the
first note of the song you immediately dive for the remote, trying desperately
to change the channel, fast forward, rewind, or just turn off the TV. You hear that voice, “in the arms of an
angel”, you don’t even have to see the screen, you know what sad puppy is
staring at you, helpless. You look
away, fumble with the remote, trying to make it stop. This is not the reaction you want from a commercial who’s
sole purpose is to get people to donate money to your organization. I couldn’t tell you what the
organization is or how I would go about giving them money if I wanted to, all I
know is that I never want to see that commercial. Could the marketing genius behind that commercial still
possibly be employed? How is that commercial still being used? How about you
show me some happy dogs and tell me the only way they can stay happy is with a
donation from me, I like a happy dog, might even give you some money.